Monday, April 16, 2007

Walk

The wide blue highway
Or a narrow winding road,
It really doesn’t matter
As long as you’re walking.

Walk.
That’s all you’ve gotta do

The tender desert sand
Or a hard rocky mountain
It really doesn’t matter
As long as you’re walking

Walk.
That’s all you’ve gotta do

The taut tight rope
Or loose corridors of power
It really doesn’t matter
As long as you’re walking

Walk.
That’s all you’ve gotta do

Portals of hallowed learning
Or lessons learnt on street
It doesn’t really matter
As long as you’re walking

Walk.
That’s all you’ve gotta do

The wild side of life
Or the straight and narrow path
It doesn’t really matter
As long as you’re walking

Walk.
That’s all you’ve gotta do

Walk

Wednesday, March 7, 2007

Nameless

Arre babu, shhhhhh, hoyyy, edo
Names they call me
Names disgusting
When I am just me

The same olde me
In branded sheen
And big-name car
Make them change

Saar, ji, Mr. Sir
Names appalling
Whoaaaaa, that’s not me
It’s a pity

Kicking then,
Grovelling now
Oh what magic
These brands do

While I remain me

Wednesday, February 14, 2007

Let me live

I want to watch the sun rise on Mt. Kanchenjunga
And feel its warm rays seep down to my heart

I want to lie down on a moist grass carpet
And feel the rhythm of my own heart beat

I want to watch the sky lying down
And see the stars shine down on me

I want to sleep on a rustic canoe
And let the lakes waters gently rock me deep

I want to drink sweet nectar
Freshly drawn from a wild flower

I want to ride a stallion
Bareback with no saddle and stirrup

I want to fly out into space
And look at earth down below

I want to reach to my fellow man
And comfort him when he’s down

I want to lend a helping hand
And lift up the ones who are in need

I want to live a full life
And live on after I am gone


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Friday, January 26, 2007

10 ways to write great copy

1. Learn as much as you can about the product or service
2. List out all you have learnt
3. Think of all the possible uses and benefits
4. Drink a lot of beer
5. Sleep tight
6. Use a dreamcatcher
7. Doodle when u wake up
8. Pray
9. Yes, you’ve done it
10. You made them buy

Wednesday, January 3, 2007

10 ways to make a dull product look great

1. Pretend to stay awake while taking the brief
2. Keep telling yourself that the client and his brief is important
3. Convince yourself that his product is the panacea
4. Collect a fat, juicy advance
5. Check into a seaside resort for inspiration
6. Make sure the client pays all the bills
7. Get hold of a good book, chilled beer, a comfy mat and plonk yourself on the beach
8. Check if suntan lotions really do their promised work on curved lissome bodies
9. Close your eyes
10. The target audience will do that anyway